Fragrances for Living Blog

Why Scent Marketing Matters this Festive Season

The holidays are upon us and stores are working hard to entice customers to buy more from them. Early and frequent sales and extended shopping hours are ways to lure shoppers inside to spend their ...

The Power of Scent Marketing: Influencing Consumer Behavior

Scent marketing is one of the most powerful tools in the modern marketing arsenal. It makes a splash in several ways, including fostering a strong sense of brand identity. A second effect is that s...